More and more lawyers are jumping into the blogosphere; however, many are finding that it takes a lot of time and effort to maintain a blog. Edward Poll, the author of the LawBiz Blog, recently wrote an article describing 10 ways a blog boosts a law firm’s image. Number 8 mentioned that lawyers should consider outsourcing aspects of their blog.

8. Delegate.

Worried that you’ll spend too much time blogging? Consider hiring someone to manage the technical aspects of your blog, such as uploading posts and graphics, tracking replies to posts, working on search engine optimization. The expense may be far less than the time spent updating and managing — no matter how easy with TypePad or other tools — that take you away from other marketing activities or even from your practice.

Taken one step further, lawyers can outsource the entire function of their blog — they can have someone design the look and feel of the blog, have someone else write the content that is posted to the blog (with the lawyer reviewing the content prior to posting), and have someone else manage the technical aspects of the blog. The problem used to be finding the right people to handle these tasks; however, with more and more websites on the internet providing easy access to these resources, this scenario is likely to become commonplace.

You can read more about Edward Poll’s writings at the LawBiz Blog

Ten Ways Blogs Boost a Law Firm’s Image [Law.com]